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WVH welcomes new Global CEO Tristan Simmons

WVH welcomes new Global CEO Tristan Simmons

Announcing Our New Global CEO: A Bright Future for WVH!


We are excited to share some fantastic news with our community, partners, and customers: WVH is welcoming Tristan Simmons as our new global CEO. 

Tristan is a seasoned executive with a distinguished career, having served as Managing Director at the likes of Ring.com Europe, Director at Netgear and Chief Marketing Officer at various leading companies including his latest role at Millboard. His leadership experience and strategic vision have consistently driven growth and innovation in the organisations he has led, and we are thrilled to have him bring that expertise to WVH.

With a background that combines strong leadership skills and a deep understanding of global markets, Tristan is uniquely positioned to take WVH to new heights. His accomplishments in both operational management and marketing will be invaluable as we continue to expand our reach and enhance our product offerings.

WVH has already established a strong presence in the UK, USA, Canada, New Zealand, and Australia. Tristan international experience will be instrumental in strengthening our position in these markets and exploring new opportunities for growth. His vision aligns perfectly with our goal to make WVH the global leader in wood products, interior products and wall panelling.

Tristan is committed to maintaining the high standards of quality and customer satisfaction that have become synonymous with WVH. He also brings fresh ideas and a forward-thinking approach that will drive innovation across our product lines and operations. 

As we welcome Tristan, we are excited about the future of the company. His leadership will undoubtedly inspire our team and contribute to further remarkable achievements. We look forward to continuing our journey of providing exceptional products and services to our valued customers around the world.

Tristan says "Joining WVH is an exciting opportunity to lead and work alongside a team that has achieved phenomenal sales growth for over 40 years, with a presence in the UK, USA, Canada, New Zealand, Australia, and beyond. From our origins serving luxury car marques, our future journey will harness our passion to bring disruptive innovation across a range of diverse surface materials and introduce distinctive new product collections. With countless species of trees in the world, and using our heritage, we will introduce our customers to a wider range of surface material choices and applications, inspiring both consumers and commercial segments globally, all while maintaining a steadfast commitment to sustainability and environmental care."

We invite all our customers, partners, and stakeholders to join us in welcoming Tristan. His arrival marks the beginning of an exciting new chapter for WVH and we are confident that his leadership will lead us to new milestones and successes.

Thank you for your continued support. Stay tuned for more updates as we embark on this exciting journey together with Tristan at the helm.

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For more information or inquiries about Tristan and our future plans, please feel free to contact us. Here’s to a bright future for The Wood Veneer Hub!

- Laurence, Callum, & Harry

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